Preparing to Export Summary

More In Preparing To Export

Things that you have learned in this section:

  • How to conduct market research to understand if there is a market for your business, who your competitors are and how conduct business in your chosen country.
  • How to use the PEST analysis and 5 Forces analysis to find the appropriate market for your business.
  • Methods of gathering market intelligence and understanding the market's culture.
  • Techniques for obtaining primary and secondary market research.
  • Key Factors that will affect your market selection.


Next: Developing Your Export Strategy

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