Developing Your Export Strategy Summary

More In Developing Your Export Strategy

Things that you have learned in this section:

  • The key decisions for creating your export strategy: which market to enter, when to enter and the scale of entry.
  • Strategies for entering your chosen marketing, including: licensing, franchising, partnering, joint ventures, piggybacking and more.
  • How to protect your intellectual property.
  • The potential market entry barriers you may encounter.


Next: Entering the Market

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